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National Tribune

Flagging The Conscience Of Truth

Indulgence Digital Concept: Redefining Advertising for Modern Markets

ByWeb Manager

Jul 21, 2023

What is Digital Economy?

The digital economy is the worldwide network of economic activities, commercial transactions and professional interactions that are enabled by information and communications technologies (ICT). It can be succinctly summed up as the economy based on digital technologies.
Don Tapscott first coined the term digital economy in his 1995 best-selling book The Digital Economy: Promise and Peril in the Age of Networked Intelligence.

Why is Digital Economy Important?

The digital economy highlights the opportunity and the need for organizations and individuals to use technologies to execute tasks better, faster and often differently than before. It is the ability to leverage technology to execute tasks and engage in activities that weren’t possible in the past. To do better, to do more, to do things differently and to do new things. To be innovative and excel.
Entrepreneurs in the digital economy.

Numerous entrepreneurs have seized on the technologies that fuel the digital economy to create new companies and new business models that could not have existed.
These companies include the ride-sharing platforms such as Uber, Bolt and Lyft. The home rental platform Airbnb and content-on-demand services such as Netflix and Spotify.

About #IDCL2023 How to be Consistent in Business in a Digital Economy.

This year’s edition features prominent Nigerians who have excelled in their various business endeavors and are keen to share their experiences. This FREE Seminar is an act of giving back to society, especially to the youths who need information on how to start their own business or who are trying to figure out the Nigerian economy in the 21st century. The target audience are aged 18 to 35 years old. The event is also open to the general public.

So far, over 300 people have registered. The event will take place in Abuja at the 4th of August and will feature prominent Nigerians, including Obi Iyiegbu (popularly known as Obi Cubana), Dr Emmanuel Idenyi Shaibu (popular known as the Millennium Entrepreneur), Victor Prince Dickson, an expert in instructional innovation and founder of Skillcomvalley, Ifiokobong Ating who specializes in advertising dynamics and, Deno Vour Bon.

Why this seminar is important?

This event as always, will be of great importance to the country, especially young Nigerians as it could impact the country’s future.

According to the recent Gross Domestic Product (GDP) report by the National Bureau of Statistics, the information and communications technology (ICT) sector contributed 18.44% to Nigeria’s GDP in the second quarter of 2022. The sector saw a 6.55% growth rate from Q1 2022.

The non-oil sector was driven mainly by telcos, trade, financial institutions, transportation, agriculture, and manufacturing (food, beverage and tobacco). The report also showed that economic activities picked up around telecoms and trade services after the COVID-19 pandemic.

Indulgence Digital Concept sees this as a massive opportunity for youths across all sectors of the economy to take advantage of the digital economy to dream, grow their ideas and more importantly, stay consistent.

About Indulgence Digital Concept.

Indulgence Digital Concepts Limited, known as IDCL, is one of the fastest growing advertising agencies in Nigeria due to their innovative way of advertising. The company specializes in digital marketing, traditional advertising, brand activation and business consultant.

IDCL has worked and still works with several local and international organizations across the world. IDCL provides the necessary support every business needs in today’s market, including strong social media presence.

IDCL is led by the brilliant Oluwakemi Olorode and she will be hosting the event.
About Oluwakemi Olorode

luwakemi is a business expert, a communicator, entrepreneur, business consultant and a child rights activist.

Oluwakemi, from Isundurin, Ejigbo local government in Osun state, Southwest Nigeria, is known as a marketer for media, business growth development and founder of IDCL, one of the top advertising consultancy companies in Nigeria.

Oluwakemi was born and raised in Abuja, Nigeria’s Federal Capital territory. She started her career with the Nigeria television authority (NTA) where she proceeded to work as a sales executive at Helwelt system limited, Tech Republic, Pyrich Group and Hot FM Nigeria before she founded IDCL.

Oluwakemi is a notable speaker on business, career development, entrepreneurship, youth and women affair. She has volunteered for the United Nations, ECOWAS, Beyong the Classroom Foundation and other non governmental organizations

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