Eseosa Ogbeide, the Creative Director and Founder of Sugar Moments Photography, recently shared her inspiring journey as a successful entrepreneur and offered valuable advice to aspiring business owners. Stressing the significance of purpose and knowing the target audience, Ogbeide emphasized the power of these elements in navigating the challenges of entrepreneurship, especially in Nigeria.
Having experienced the ups and downs of running a business in Nigeria, Ogbeide highlighted the importance of defining the “why” behind one’s venture as a strong motivator during tough times. By having a clear sense of purpose, entrepreneurs can remain focused and determined even in the face of adversity.
Additionally, she underscored the need for identifying the target audience and customizing business offerings to meet their specific needs. Doing so allows entrepreneurs to make targeted and effective moves that lead to better results and overall business growth.
At Sugar Moments Photography, Ogbeide’s business, she aims to capture precious moments that people can cherish forever. Beyond simply taking images, her work focuses on preserving memories with deep sentimental value, creating personal histories for her customers.
Through her photography, Ogbeide enables individuals to relive their most cherished memories, be it the joy of parenthood or the love shared with family and friends. These captured moments hold immense value, as they allow people to visually experience and hold onto fleeting yet significant periods of their lives.
Eseosa Ogbeide’s dedication to preserving priceless memories through Sugar Moments Photography sets her business apart. Her passion for freezing moments in time continues to provide a service of immense value to her customers, allowing them to hold onto the magic of life’s most beautiful experiences.
Recently, she participated in the prestigious TourLa: Lagos Business Tour With Ediale Kingsley, where top business minds gathered to share insights, network, and engage with the press. Ogbeide’s presence at the event further solidified her reputation as one of the leading entrepreneurs in the industry.