Nigeria’s product marketing scene is rapidly evolving, thanks to the creative leadership and strategic insight of these standout professionals. From fintech to telcos, they are reshaping how products are introduced, positioned, and scaled in Africa’s largest economy.
1. Bukayo Ewuoso
Role: Product Marketing Manager at Eskimi
Impact: A pioneer in digital ad-tech marketing, Bukayo is revered for crafting compelling go-to-market strategies and leading global product launches across emerging markets.
2. Abimbola Ogundiran
Role: Deputy Director at Playhouse Communication
Impact: With a unique blend of storytelling and data-driven marketing, Abimbola leads campaigns that resonate with culturally diverse Nigerian audiences.
3. Ololade Otusanya
Role: Digital Marketing Manager at MTN Nigeria
Impact: A strategic force behind MTN’s digital transformation, Ololade has led product campaigns that have driven adoption of telecom services across youth and rural demographics.
4. Olajumoke Adigun
Role: Product Marketing Manager
Impact: Olajumoke is a standout Product Marketing Manager passionate about fueling the growth of startups and scale-ups. With over 5 years of experience in B2B SaaS, she has built a reputation for turning early-stage ideas into market-ready products, driving adoption, and delivering strategies that accelerate ARR. Her blend of creativity, customer insight, and commercial focus makes her a go-to PMM for high-growth companies.
5. Ayobami Abiodun
Role: Co-founder/Head of Marketing/Growth at Finxpire
Impact: Ayobami merges growth hacking and user experience to drive exponential growth for fintech products targeted at the unbanked and underbanked.
Mentorship & Training Impact
These professionals actively contribute to growth beyond their organizations. From guest lecturing at bootcamps to mentoring via platforms like PM Africa, Africa Product Marketing, and ProductDive, they are committed to nurturing Nigeria’s next wave of marketing leaders.
Conclusion
Nigeria’s product marketing scene is rich with talent. These five professionals aren’t just selling products—they’re shaping cultures, closing digital gaps, and building trust in technology. Their influence extends beyond the boardroom, helping to create a more inclusive and innovative marketing ecosystem.