You have finally found it!

The one place created for entrepreneurs and business owners by entrepreneurs and business owner seeking to finally answer that common, nagging question:

                                                        “Why am I working harder and not seeing more money”

All business owners, regardless of their current success or lack of success, are struck——— either you are growing or you are dying. there is no middle ground. which leaves you with great opportunity.

You have work hard, created a good business with a steady revenue, a somewhat reliable customer base, and profit margins that at least keep you above water.

Yet, you feel like the proverbial hamster on the wheel. you keep running faster and faster and yet you can`t seem to break that cycle. Everyday feels like a struggle just to keep your head above water. You`re wondering what happened to that dream of owning a business ——– a dream where you didn`t have to worry about money, where you could take an afternoon off care free to watch your child`s school play. What happened to that dream?

You`ve tried marketing: you`ve spent serious money on ads that didn`t work, direct mail that under-delivered, pay-per-click advertising that has drained your bank account dry, and probably a host of other approaches, none of which have delivered the results promised or expected.

Like most business owners, you sometimes feel confused and overwhelmed; getting hammered on all sides with “advisors” saying do one thing or another after another; and feeling like you have to press harder, to do more and more——- just to get the same results. Or less.

                     I`m here to help you —to mute all that noise and provide you with a set of principle (not tactics) and the resource to magnetically attract client who are ready, willing and able to move forward with you.

                     And by resources, I mean my duplicatable machine for not only attracting clients, but converting clients and multiplying one client into two.

                     Marketing is an ever-changing world, as new media seems to pop up every day, but if you learn the principles that allow you magnetically attract clients, you make any media at any time work. When you develop a system that feeds you new clients on a daily basis, you will never feel the anxiety of wondering when or where your next client will come from! In fact, you can finally take a vacation without checking your phone every hour.

                     If you`re at least open to the notion that maybe, just maybe there`s better way forward than the one you`ve travelead thus far———- and if you`re  reading this now with an open mind willing to

Cautiously believe in that possibility….

                     Then this is for you….

WHY I WROTE THIS

I`m here to offer a radical and challenging idea that just about everything you think you know and have been conditioned to believe about growing your business is wrong.                                                                                                                             

          I am here to mute the noise and guide you to clarity about a relatively short list of fundamental principle and strategies that can prevent you from being lost in a dense forest of media demanding your attention, time and money.

          If you get it, you`ll smack yourself in the head for not seeing it all sooner, on your own. You`ll be in awe of how much sense it makes. You`ll never look at an ad, sales letter or website the same again. tradition advertising and marketing will be ruined for you.

            But let me warm you—— when you do get it, you`ll also be criticized by employees, argued with by everyone, and ridiculed by even family and friends. You will need your results and a steel spine to stay strong. The outstanding results you`ll see when shifting from ordinary marketing to response-driven marketing will convince you. You will need courage and disciple to stay your new course.  

I promise you that being thought a “fool” or ‘misguided  reneged” and having millions of dollars trumps being thought of as “normal” and “correct” and “proper” and barely making a living

WHERE DID THESE IDEAS ORIGINATE

These ideas began with a discovery——or more accurately, a series of discoveries—that could well form the most important realization you will ever arrive at as a business person. it`s disappointing  and frustrating at first, but empowering if embraced and acted upon.

I discovered:   You can have the most wonderful product or greatest service ever Invented and still starve .

• YOU can be a spectacular sales person and still starve

•   You can have a positive attitude that Norman Vincent peale would envy and be motivated as a participant at a Tony Robbins seminar and still starve.

• You can be a master closer, closing sales at will left and right,and still starve

• You can provide great value, great service, great expertise and still starve

• Your business can literally be a paragon of virtues, with the world seemingly Singing your praises 24/7, and even as you  bask in their applause, you can still starve.

                     The realization you must come to is this: you could very well starve, you won`t get rich, and you certainly won`t have peace of mind ……………..

                     have an affordable, efficient, dependable means of attracting a sufficient flow of qualified LEADS and BUYERS you Unless and until.

                     Most business owner sort of know this but they still focus on everything but the one thing that  will make all the difference in the world to their success: Marketing

                     All the frustration and internal problem you`re experiencing with your business today are because you DON`T have a good Marketing  system.

                     Many businesses have good products, good service———— all that and more——but they fail because they can`t give themselves enough sales opportunities. To parapharase Thoreau, most business owners lead lives of desperation because they don`t know how to create a steady and sufficient supply of qualified customers.

IT`S TIME FOR A DIFFERENT VISION

I`ve been teaching these principle in various  forms since the mid-1970s———due to the dire economic conditions at that time, I referred to them as “The  Small Business Emergency survival kit.” They have gradually grown into the system I call “magnetic marketing’ today, which has quickly  spread throughout the united states and all over the world.

The principles in this book have been tested over and over again, not just by myself, but by entrepreneurs and business owners of all shapes, size, locations and industries. Today, we have students in 167 different countries using these principles to create a steady  flow of new customers, clients, or patient  in their businesses. They use these strategies to scale, grow, and differentiate their businesses—to rise above price competition and to quickly demand ( and  receive) top dollar for their services.

        As you read through this book, you may feel as if you have heard pieces of this before. I hope you have. I have been sharing these  principles since the 1970`s. Hundreds of thousand heard my message when I was on the SUCCESS Tour, have purchased my training programs, have participated in my coaching groups, or have been private clients. Thanks to magnetic marketing| No B.S. inner circle, this message, these principles and their influence continue to grow. There are many out there teaching these ideas, some give me credit, some don`t.

Today, you are hearing the entire story, straight from the horse`s mouth.

                     Today, I am here to give you the entire vision plus the architecture that will allow you to make this vision a reality.

                     The vision of being the prosperous owner of a real business——-not of random or episodic income events, not of endless need for the next new promotion, not of frequent worry where the next sale might come from.

                     The vision of certainty and security and stability. Of a continuous and steady inflow of desired customers, clients, patients, subscribers, or members. Even of creating equity and wealth, not just day to day income.

                       The vision based on two specific promises I`ll make concerning what you`ll discover as you go through this book:

1. I promise to take you beyond just another trick or two that might increase conversion on website temporarily or that everybody is excited about momentarily and instead, show you quickly begin using to make significantly more money across ALL your communication channels and media choices.
2. I will-in-this book-reveal the powerful, proven secrets to attracting  opportunity, customers and clients in abundance, and creating sustainable businesses. You`ll realize what you must build for yourself to create true freedom, stability, and scalability in your business

You do NOT need any special background, education, or skills to use this——-other than commitment to use it. You can apply it to any kind of business serving any kind of market. I have student using what I`ll share here with businesses in health, retail, fitness, finance, coaching, trades——-you name it. You`ll meet people later who`ll demonstrate exactly how this SYSTEM worked for them.

                       For now, know that YOU CAN turbo-charge your ability to magnetically attract and achieve with what you`ll discover on the following pages.

           Let`s begin.

                          P.S. you do NOT need to read this entire book before also taking some next steps to connect with me and with magnetic marketing\No B.S. inner circle. Feel free to take advantage of the invitations on the page NOW.

Visit  us online to access these valuable resources

   Register with us

               To receive a free audiobook download PLUS our Magnetic Marketing Tool which contains valuable downloads and worksheets to help you create your own Magnetic Marketing system in your business.

                     TheMagneticMarketingBook.com

Test your Magnetic Marketing Status

Curious about where you are on the Magnetic Marketing spectrum? Most business owners are marketing, but few are magnetically attracting customer clients, or patients with a fail-proof system.                  

      Take the magnetic marketing quiz to find out at

       MagneticMarketing.com/assessment

The Magnetic Marketing System and Toolkit

First released twenty-five years ago—my Magnetic Marketing system and Toolkit has been the best-selling training for business owners and entrepreneurs who are interested in magnetically attracting customers, clients, or patients.

Invest in the system at

MagneticMarketing.com/products

Listen to the magnetic marketing podcast

Eash week, we bring on new guests who are implementing magnetic marketing in their businesses. Learn from the best as they share what`s working, what not working, what they have learned, and what is fueling their business today.

MagneticMarketing.com/podcast

FOUNDATIONS

             OF MAGNETIC

                 MARKETING

CHAPTER 1

  What if everything you`ve ever been told about growing a business was wrong?           

I am sorry to tell you that you have been lied to for a very long time

    Note that I didn`t  use softer words like “misled”, “mis -informed “, “offered less than optimal advice”. Nope. I laid it out straight and plain.

          You`ve been lied to.

 It`s critical to your success that I open your eyes to this facts. And I hope you`re interested in the blunt, unvarnished truth about what enterpreneurs and business owners actually do to create top income, wealth, independence, and sustainability. Frankly, not everyone is ready for such a conversation. Many prefer excuses to achievement while others prefer fantasy to reality.

       What i`m  about to teach you will radicaly alter how you acquire customers, clients and patients, and boosts your sales and profits. I have a track record of forty-five plus years creating multi-millionaires and seven-figure income earners. I am a made-from-scratch multi-millionaire, serial entrepreneur and i`m  doing real work in the trenches right now, working  with real clients and solving real issues. In fact in one recent year alone, the combined revenues of my small cadre of private clients exceeded $1 billion.

      And every marketing plan i`ve ever devised for any client and they now number in the hundreds and hundreds, commanding fees exceeding $100,000 plus royalties—–has been based on the SYSTEM

 i`m  going to reveal  in this book.

This book is for enterpreneurs, business owner, professional services practices, coaches and consultants. It pull back the curtain on real world strategies i`ve revealed to the thousands of entrepreneurs just like you who have subscribed to my NO  B.S. MARKETING LATTER, and use my systems to transform “ordinary”  businesses into extraordinary money machines that far outperform their industry norms, peer, competitions and the wildest imagination of the owners.

      How do they do it?

By making the  strategic switch from traditional advertisng to a response- driven advertising  strategy we call “Magnetic Marketing”.

Magnetic Marketing was created to help enterpreneurs and business owners-with NO marketing knowledge or expertise—and empower them to create compelling marketing on their own without hiring outside help.

Magnetic Marketing has impacted thousands of businesses, profession, industries, product and service categories, literally changing the way their customers are obtained. (indeed, today they form what could well be called a “secret society” of people who have figured it out.)

•    It roots go back decades, if not centuries. Its core foundational principle is that every advertisement, promotion, email, flyer, TV commercial etc. focuses ALL energy on:

            Identifying exactly who you want to be your customer, client, or patient, and getting them to respond in a specific way- not wasting any effort on branding, image, humor, style or anything else.

This is the kind of marketing we`ll discuss in this book——– marketing designed to “magnetically attract” in a specific, repeatable, measurable way. And this is the ONLY model of marketing that you as a entrepreneur and business owner should model and use.

         When you embrace this, you become part of a movement that I started over two decades ago and that`s now carried on by the company I found thirty-eight years ago, Magnetic Marketing|No B.S. Inner circle, which continue to provide powerful marketing and business growth strategies to maximize the success of enterpreneurs and business owners all over the world – a rare feat considering how many companies have come and gone over that period of time.

LET`S DISPEL THE MYTHS…….

   Personally, early on I went through a painful phase of thinking where I believed that I should be successful  by my willingness to work hard and by offering products and services that were truly valuable.

      As logical as this may sound, it`s merely a painful myth. I still struggled.

 And so I immersed myself in self- help, personal improvement, and motivational materials. I said affirmations. I thought only positive thoughts. I believed. And still I struggled —- even with great products and what I believed was a great mindset to go with them.

        My life only changed when it dawned on me that great was no better than lousy if I had no able, willing, ready buyers to present great to.

    This is the key realization.

      Without a sufficient and steady stream of people with whom you can exchange value for money, nothing else about your business matter. Not your most excellent website. Not your high visibility location. Not your credentials, degrees, certifications, education, etc. not your hand -working “nose-to-the-grindstone” ethic.

   Being more talented or skilled than others in your area of expertise has ZERO value if you cannot  harness the principles and power of magnetic attraction in a practical way.

  Having the very best, most innovative, most beneficial products or services has ZERO value if you cannot harness the principles and power of magnetic attraction in a practical way.

 Many harm themselves by denying or decrying this reality. They desperately want to believed that better is better… having better experience… having more  and better integrity… better work ethic, better at paying your dues… etc. BETTER SHOULD BE ENOUGH.

Maybe in an idyllic and just world that would be so.

But not in THIS world.

   In this world, you are not automatically awarded what you deserve or think you deserve. it`s not a pure meritocracy. If that were the case, there`d probably be no rich porn stars and poor pastors and preachers.i have learned and taught that money moves about for its own reasons, and neither need nor deservingness are magnetic to it.

 It depends on powerful, well-crafted, measurable strategies—a tried and true system — rooted in common sense and that works across all kinds of media. The strategies that we`ll talk about have been applied in 136 different business categories, by over 93,417 enterpreneurs in 167 different countries—- they deliver.

   In other words, magnetic marketing is as proven as the law of gravity. I tell you this because it may require some patience from you for you to really get it and use it, but like gravity, you cannot defy its facts.

              This switch is critical because……    

   You`ve BEEN SET UP TO FAIL

 if you`ve managed to survive even a year or two in business, it`s obvious that you`ve gone well beyond the limited framework provided by our “educational system” when it comes to grasping the core principles of marketing.

 But even with the scant marketing education business owners may have acquired from school, mentors, and self- schooling, the fact is the most of them are like the blind leading the blind. Even the highly vauuted  MBA accreditations typically fail to deliver serious “real-world,” bottom -line results when put to the test of facing the dog-eat-dog frenzy of the marketplace.

         I set before you as proof— and is a law much like gravity is, you can not fix, you can only know it and change your actions to fit into the section you want to. The financial reality is that in every profession, every category of business, every sales team, every population, these figures hold true:

•     1% create tremendous incomes and wealth

• 4% do very well

• 15% earn good livings

• 60% struggle endlessly

• 20% fail

In a nutshell, 80 percent do poorly/20 percent success.

why then would you want to copy the marketing done by the majority when fact show it FAILS THEM? why should you follow that same path to frustration and failure?

most “ordinary” business believe they have to advertise and market like much bigger brand-name companies, so they invest(waste) lots of money in many different kinds of media to promote image, brand, and presence.

you cannot make the mistake of jumping into media because “everyone else is using it.”

Big name brands have all sorts of reasons for the way they advertise and market that have ZERO to do with getting a customer or making sales. your agenda is much simpler-in fact, there`s a huge difference between how BIG corporation consider marketing and how you as a enterpreuenr and business owner see it.

Big corporation Agenda for Advertising and marketing

• please /appease its board of directions(most of whom know zip about advertising and marketing but have lots of opinions)
• please/appease its stockholders.
• look good and appropriate to wall street.
• look good and appropriate to the media.
• build brand identity.
• win awards for advertising.
• sell something.

YOUR Agenda

• sell something. NOW!

      I realized a long time ago that big dumb corporations were using sloppy, wasteful “mass advertising” practices that had them hemorrhaging money left and right.

But that didn`t stop enterpreneurs and businesses owners from "modeling" what they saw-read-heard everyday, wrongly thinking that "if it works for them, it`s gotta work for us too.